Error with associate to character parameter

ifort does not compile the attached code, which I think is legal

program p
 implicit none
 character(len=*), parameter :: text = "message text"

 associate( msg => text )
 write(*,*) msg
 end associate
end program p

The error is

ifort test.f90 -o test
test.f90(6): error #6404: This name does not have a type, and must have an explicit type.   [MSG]
 write(*,*) msg
------------^
compilation aborted for test.f90 (code 1)

and happens for both versions:

Intel(R) Fortran Intel(R) 64 Compiler for applications running on Intel(R) 64, Version 17.0.0.098 Build 20160721

Intel(R) Fortran Intel(R) 64 Compiler for applications running on Intel(R) 64, Version 16.0.2.181 Build 20160204

Marco